The First Teamwear Distributors in Italy

Nike was founded on 25 January 1967. Phil Knight, an economics student, and Bill Bowerman, the then Oregon University coach, each with 500 dollars, founded BRS (Blue Ribbon Sports) and started selling sports shoes manufactured in Japan by Onitsuka Tiger, today known as ASICS. It was a huge success! The two entrepreneurs soon decided to start their own production, which goes on today with increasingly innovative materials. The company is named after the Nike of Samothrace which in Greek mythology was the goddess of victory. Great expectations behind a name!
Nike’s logo, the iconic swoosh, was created in 1971 and today has a priceless value. Ironically, its creator, Carolyn Davidson, a graphic design student at Portland State University, only asked 35 dollars for it! However, ten years later Knight contacted her again to give her a gold ring with the swoosh symbol and several shares of Nike stock.
The “Just do it” slogan was created in 1988. Dan Wieden, one of the most famous advertisers in the US, created this slogan finding inspiration in the last words of a convict facing a firing squad. Initially, people at Nike were quite perplexed. Yet, ultimately time has proved Wieden right.
Nike was the official sponsor of the 2016 RIO OLYMPIC GAMES.
Its direct market competitor is Adidas.

Did you really think that we could not offer you this brand?


Among the First 25 Distributors in Europe

In 1920, in Herzogenaurach, a small town that is not far from Nuremberg, Adolf Dassler came up with the idea of sport-specific shoes. He then started to make them. This is how the story of Adidas began. At the time this already represented an unprecedented change, and it got even more stunning when Adolf conceived shoes designed for each specific sport. Dassler was an athlete himself, so he started crafting athletic shoes and, in a few years, his shoes went mainstream. This was clear during the Amsterdam Olympic Games of 1928, when for the first time athletes wore spiked shoes, that is shoes with screw-in studs, enabling top athletic performances.
At the time Adidas did not yet exist, and Adolf was crafting the shoes in the family-run shop with his brother Rudolf. In the meantime, athletes such as Lina Radke and Jesse Owens made his sneakers famous: this is how he stepped into the history of the Berlin Olympic Games of 1936.
In 1948 his brother Rudolf created Puma, while Adolf, also known as ADI among friends, officially founded ADIDAS.
Dassler tailored his products to all types of sport, especially focusing on football shoes, so much so that during the 1954 World Cup in Switzerland the German national team players wore Adidas shoes. Germany won the world cup and Adolf became famous worldwide.
In the meantime, Adidas was also focusing on clothing, becoming the first brand to sponsor sports teams. Dick Fosbury, Muhammad Ali, Franz Beckenbauer, Jesse Owens and Sepp Herberger were among the faces of Adidas.
The three side stripes that provide stability to the shoes are such a distinctive feature of the Adidas brand that they now appear also on non-sport items of clothing.

The Exclusive Distributor of Team Sports Apparel in Italy

Back in 1882, in his hosiery store in the French town of Romilly-Sur-Seine, sports fan Emile Camuset started making jerseys for his friends, who practised cycling, football and rugby. Camuset did not know it then, but he was laying the foundations of a brand that is legendary still today, after 130 years.
One of his first creations was the jersey for cyclists, so much so that in 1951, thanks to this invention, Le Coq Sportif was named the official supplier of cycling jerseys for the Tour de France. A huge success for the French brand.
And guess who, in 1939, invented what we know as the “tracksuit”? Yes! Le Coq Sportif, now a general sports clothing brand, created the very first tracksuit and called it the “Sunday suit”.
Since 1958 the most famous sports rooster in the world has appeared on the French national team’s uniforms during the Sweden Football World Cup, and the Rome Olympic Games. Not to mention the popular green uniforms of AS Saint-Etienne football club that in 2015 were supplied by Le Coq Sportif again after 30 years. Nine victories together in the French championship. And this love story still goes on!
In 1975 US tennis player Arthur Ashe joined the tennis pantheon dressed in Le Coq Sportif, becoming the first black man ever to win Wimbledon.
The jersey decorated with two roosters worn by the French national rugby team flashed during the Grand Slam, becoming part of and contributing to the team’s history.
Nobody can ever forget the Italian national team during the 1982 Football World Cup. The team’s gorgeous light blue jersey signed by Le Coq Sportif made Italians dream during the Spanish edition of the World Cup when Italy became the world champion. Later, in 1986, in Mexico City, Diego Armando Maradona led the Argentina national team to win the World Cup with a light blue and white uniform signed by Le Coq Sportif. Something that marked the beginning of a legend.
Always with an innovation-driven approach, in 2010 Le Coq Sportif opened its new research and development centre in Romilly-Sur-Seine.
For its 130th anniversary in 2012 Le Coq Sportif “got itself the Tour de France”. Official supplier to the champions of Tour de France, partner of La Vuelta, the Paris-Nice as well as the Parigi-Roubaix, Le Coq Sportif went back to its first loves.
Le Coq Sportif is now famous and renowned worldwide for its know-how in terms of sports clothing, footwear and accessories.

Puma technical & sport supplier

A company founded by Rudolf Dassler, brother of Adolf Dassler, who will later on be the founder of Adidas. Adolf took care of materially producing the shoes while Rudolf took care of distribution and management. The company immediately achieved great success and gained international fame already during the 1936 Olympic Games, equipping Jesse Owens.

In 1948, after the Second World War, the two decided to split the company in half, including the employees. Adolf founded Adidas (a wordplay between the diminutive of his first name, “Adi”, and the initials of his surname, “Das”) while Rudi “la Ruda” (also in this case an acronym coming from the first two letters of his full name respectively, “Ru” and “Da”), later changing the name to Puma (Puma Schuhfabrik Rudolf Dassler) becoming a limited company in 1986.

The 60s are an important period for the German brands regarding visibility thanks to the legendary rebellious gesture of Tommie Smith and John Carlos, raising their black glove covered fists to the sky in protest, in favor of African American rights at the 1968 Mexican Olympics during the 200m award ceremony.